Nikon COOLPIX W100 2020 Detailed Review & its Benefits

Nikon COOLPIX W100 2020 Detailed Review & its Benefits.

Nikon COOLPIX W100: Nikon is one of the most respected brands in the camera industry, and its COOLPIX W100 is designed to survive anything. To top it off, it’s available for a very low price. But can this camera hold it’s own against the readily available smartphone cameras and high-end point and shoots?

Nikon COOLPIX W100

OLYMPUS DIGITAL CAMERANikon is one of the most respected brands in the camera industry, and its COOLPIX W100 is designed to survive anything. To top it off, it’s available for a very low price. But can this camera hold it’s own against the readily available smartphone cameras and high-end point and shoots? 

First Look 

The Nikon COOLPIX W100 has a peppy, youthful look about it. But despite being made from plastic, it’s surprisingly durable. The camera can withstand drops and is fully waterproof.

While most cameras advertised as waterproof are really just built to withstand a little rain, this one is designed to be fully submerged, so you can capture those great underwater shots. 


The W100 ($281.64 at Amazon) measures 2.6 by 4.3 by 1.5 inches (HWD) and weighs 6.2 ounces. The body sports rounded edges, a lens that doesn’t extend when zooming, and large buttons that are comfortable to press. You can buy the camera in blue or white. 

The lens is a modest 3x zoom, matched to a 1/3.1-inch CMOS image sensor. It’s roughly the same sensor size you get in an iPhone, but the W100 has slightly more pixels, 12.9MP.

The lens covers a 30-90mm field of view in full-frame terms, with an f/3.3-5.9 variable aperture—you’re going to want to use the flash for low-light photography. 


Nikon’s Wi-Fi system is called SnapBridge. If your phone supports NFC, you can just tap it to the camera to pair, but if you have an iPhone you’ll need to pair using the SnapBridge app. It connects the W100 and your phone via Bluetooth, which also means the W100 will automatically add GPS data to images and set clocks via information gathered by your smartphone. 

If you’re using the W100 for the occasional snapshot or event, you can set it up to automatically transfer photos to your phone via Bluetooth. This all happens in the background, without you having to do anything. This makes it easy to share images shot with the W100 on Facebook or Instagram.

Photos are downsized to 2MP before the transfer, so you won’t fill up your phone’s memory. Still, that’s plenty of resolution for social media, and you can use a phone app to filter or edit images, as I did with the black-and-white shot above. 


The W100 delivers pretty decent speed. It starts, focuses, and fires in about 1.6 seconds, a fine figure for a compact. Autofocus locks on in about 0.2-second, not the fastest we’ve tested, but also not slow. And if you enable the continuous shooting Scene mode you can fire off images at 4.8fps for up to 12 shots.

You can keep shooting longer, but the camera slows to about 1 shot every 2.5 seconds. There is some recovery time needed after a full burst, about 30 seconds to write all of the images to a card. 

Controls & Layout 

Controls & Layout 

The controls on the W100 are surprisingly comprehensive when compared with most point and shoots. There are two shutter buttons along the top. The right button operates as a standard shutter, while the left one starts and stops video recording.

This makes it easy to shoot video since you don’t have to dig through the menus to find the right function. The power button is located between the two of them, while the advanced controls are located on the rear. 


The main selling point of this camera is its durability. It can survive a drop (even onto hard concrete) from up to 5.9 feet in the air. Unless you’re as tall as a basketball player, you can pretty much drop this from hand level without having to worry about it. 

Image Quality 

Considering the price of the W100, we were pretty surprised at how good the photos looked. They’re razor-sharp, with minimal noise in a bright environment. Colors felt natural and well defined, if not a little saturated.

For consumers who just want to snap a shot and get a great image, you’ll be very happy with the way the camera processes the photos. It bumps up the saturation and contrast, so you always get a professional-looking shot. 


  • Easy operation. 
  • Inexpensive. 
  • Waterproof to 33 feet. 
  • Scene modes and filters. 
  • SnapBridge Wi-Fi. 


  • Low-res LCD. 
  • Smartphone-level image quality. 
  • Modest zoom range. 
  • Omits manual controls. 

Final Verdict 

Final Verdict 

Whether you’re currently using a cellphone camera or a high-end DSLR, the Nikon COOLPIX W100 is a great addition to your kit. With its extreme durability and excellent image quality in bright light, it’s the ultimate outdoor camera.

If you’re upgrading from a cellphone, you’ll notice a significant improvement in the quality of your images. If you’re coming from a DSLR, you’ll be able to use this camera during times when you wouldn’t want to damage your expensive equipment. 

Searching for a modest upgrade? The Fujifilm FinePix XP120 may work. It’s got a slightly better image sensor and can withstand twice the depth as the W100. For divers or underwater enthusiasts, this may be worth the premium. But for everyone else, you should be more than satisfied with the Nikon COOLPIX W100. 

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